Gold prize winner for best marketing book tie 2008 axiom inc magazine awards finalist 2008 berry american marketing association book prize its official the old marketing model is dead and word of mouth is king but while a lot of attention has been paid to the mechanics of creating buzz only the savviest of marketers have learned to focus on crafting the right kind of message . This is the first book on buzz or word of mouth marketing to focus on the message not just the mechanics involved in a successful campaign both innovative and practical it is filled with insightful examples of conversational marketing at work in real campaigns kellys articles have been published in usa today brandweek the wall st . Beyond buzz the next generation of word of mouth marketing kelly lois on amazoncom free shipping on qualifying offers beyond buzz the next generation of word of mouth marketing. Beyond buzz the next generation of word of mouth marketing lois kelly resource information the item beyond buzz the next generation of word of mouth marketing lois kelly represents a specific individual material embodiment of a distinct intellectual or artistic creation found in university of missouri libraries . Beyond buzz the next generation of word of mouth marketing lois kelly resource information the item beyond buzz the next generation of word of mouth marketing lois kelly represents a specific individual material embodiment of a distinct intellectual or artistic creation found in university of san diego libraries