The fourth edition of bridging differences effective intergroup communication builds on the strengths of the previous editions and provides state of the art knowledge about intergroup communication this new edition brings a strong skills oriented approach to improving communication effectiveness between people from different groups eg cultures ethnic groups social classes. Bridging differences effective intergroup communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Bridging differences effective intergroup communication by gudykunst william b 4th fourth edition 2003 paperback books amazonca. Get this from a library bridging differences effective intergroup communication william b gudykunst this fourth edition builds on the strengths of the previous editions and provides state of the art knowledge about intergroup communication it brings a strong skills oriented approach to improving