Crystallizing public opinion is a book written by edward bernays and published in 1923 it is perhaps the first book to define and explain the field of public relations bernays defines the counsel on public relations as more than a press agent someone who can create a useful symbolic linkage among the masses. A seminal work on how public opinion is created and shaped edward bernayss 1923 classic crystallizing public opinion set down the principles that corporations and government have used to influence public attitudes over the past century a primer on the then new profession of public relations counsel crystallizing elucidates the instruments and techniques that pr professionals use to mold . Crystallizing public opinion is about the art and science of public relations bernays shares with us a wealth of knowledge about his lifes work this edition has an introduction by stuart ewen that includes an exclusive interview with bernays in 1990 a timeless masterpiece. Crystallizing public opinion is a book written by edward bernays and published in 1923 it is perhaps the first book to define and explain the field of public relations bernays defines the counsel on public relations as more than a press agent someone who can create a useful symbolic linkage among the masses